How do you start a painting business? Buckle up, Buttercup, it’s gonna be a wild ride. It’s not as simple as slapping some paint on the wall. You are diving into a world where every stroke counts, and color is your friend.
Let’s start by talking about the most important factor in a successful painting business: service. Why would anyone pay to do something they can easily do themselves in this DIY-crazed era? A professional painter changes more than just colors. They change lives. You get the picture. Okay, so maybe it’s overstating things, but that’s what I mean. The rooms are brought to life, and homeowners can’t help but say “Wow! I live here!”
If you are not on the internet, then do you exist? Before picking up the telephone, potential clients scroll and swipe through their options. Get your website looking sleek and your social media buzzing by adding before-and afters that will make people double tap without thinking.
Have you heard? Green is the new black. Eco-friendly paints don’t just benefit Mother Earth, they are also what customers want. Nobody wants to have their newly painted nursery emitting fumes and vibes that are anything but safe.
There are economic rollercoasters. People may think twice before redecorating when their wallets are tight. Offer them deals they won’t be able to ignore, or add services that will increase value without costing you a fortune. Remember that versatility is the key. Today’s ceiling crack repairer may be tomorrow’s expert in whole-house renovations.
Do not forget to wave at your neighbors. It’s not just good karma to get involved in your community; it’s also smart business. Sponsor a local little league team, or donate your services to a project in the community. Businesses that support charities are a favorite of the public.
Finally, but not least, schmooze your suppliers as if they were old college friends. Good relationships will lead to better prices and exclusive offers on high-quality materials.
It’s not just about being able to paint well or having a good eye for color. It’s all about creating experiences that make clients your brand advocates. Stay connected and don’t underestimate the power a dad joke placed on your social media page.
Painters are able to tell stories in the walls of every home.